Mario Prada initially focused on producing exquisite leather bags, trunks, and travel accessories. The brand quickly gained a reputation for its exceptional materials and meticulous attention to detail. However, it was not until the 1970s, under the leadership of Mario's granddaughter, Miuccia Prada, that the brand began to transform into the fashion empire it is today.

Miuccia Prada's Vision

Miuccia Prada, who took over the family business in 1978, brought a fresh perspective to the brand. With a background in political science and a passion for design, she redefined Prada's aesthetic by blending minimalism with luxury. Her first major success came in 1985 with the launch of the iconic Prada nylon backpack, which challenged the traditional notions of high fashion by using an unconventional material. This bold move not only revolutionized the industry but also cemented Prada's reputation as a trailblazer.

Expanding the Prada Universe

Under Miuccia's leadership, Prada expanded its offerings beyond leather goods, introducing ready-to-wear collections for men and women. The brand's runway shows became a highlight of Milan Fashion Week, showcasing designs that combined elegance with a modern, edgy twist. In 1992, Miuccia launched Miu Miu, a secondary line that reflected her more playful and experimental side.

Prada Today

Today, Prada is a global symbol of luxury and innovation. The brand continues to push boundaries, incorporating sustainable practices and cutting-edge technology into its designs. Prada's commitment to quality and its ability to anticipate and shape trends have ensured its enduring relevance in the ever-changing world of fashion.

Explore Prada's Collection

If you're interested in discovering more about Prada's latest offerings, you can check out this comprehensive Prada product spreadsheet. This resource provides detailed information on a wide range of Prada products, from classic handbags to the latest runway pieces.

Prada's journey from a small Milanese shop to a global fashion icon is a testament to its unwavering dedication to excellence and innovation. Whether you're a long-time admirer or new to the brand, Prada's timeless designs and forward-thinking approach are sure to captivate.